College of Business: University of Illinois at Urbana-Champaign

Marketing to Poor Consumers

Madhu Viswanathan, Associate Professor of Business Administration, talks about how companies can market to poor consumers without being seen as exploiting them, in an interview with The Wall Street Journal's Erin White. Read story, download MP3, or play the podcast below.

The High Cost of Doing Business Right

Jeffrey W. Jackson, senior vice president and general counsel for State Farm Mutual Automobile Insurance Company spoke of his business experiences while at State Farm and gave his advice to attendees. The lecture, titled "How to Survive in Business," was the 7th Alan M. Hallene Lecture. Read story, download MP3, or play the podcast below.